PLAN
Decide what is worth saying.
We choose topics and formats around your priority services.
YOUR INPUT Business priorities and clinical context.
AVAILABLE AS A PROTOCOL ADD-ON
Your expertise.
Our production system.
Give people a reason to choose your practice—without making content production your second job.
Add strategy, scripting, production and publishing to your Protocol engagement—or work with us on content independently. Your knowledge and professional review remain part of the process.
For healthcare and aesthetic practices.
YOUR KNOWLEDGE → A PUBLISHED PIECE
Illustrative example
Before your first visit.
You share the expertise. We shape the content.
- 01 / TOPICWhat should I ask?
- 02 / SCRIPTThree questions to bring.
- 03 / VIDEO▻ Before your first visit.
- 04 / POSTPublished for your audience.
Strategy and production, handled by Protocol.
Your knowledge and review stay part of the process.
Your knowledge and review stay part of the process.
YOUR KNOWLEDGE IS THE STARTING POINT.Planning Writing Making Publishing
01 / FORMATS & EXAMPLES
One useful idea.
More than one way to tell it.
See how a familiar concern becomes a short video that explains a health topic and invites a conversation.
THE WORK, IN MOTION
Video examples
Examples are being prepared for review.
Selected video productions will appear here. No sample videos are playing in this preview.
A format that fits your message.
Options include animation, conversational videos, UGC-style pieces, and AI presenters. An AI presenter—or an authorized version of your image and voice—can deliver the message without you recording every piece.
You provide the knowledge, review accuracy, and authorize your image or voice when needed. Formats and production are selected within the agreed scope. Volume, editing complexity, approvals and publishing channels shape the plan.
02 / FROM KNOWLEDGE TO CONTENT
You shouldn't need
to run a production team.
Protocol plans, writes, produces, and publishes within the agreed scope. You provide clinical knowledge and the reviews and permissions the work needs.
WRITE
Give each piece a purpose.
We write the script and a clear invitation to learn more.
YOUR INPUT Professional insight and factual review.
PRODUCE
Turn the script into a finished piece.
We create visuals, voice, editing, and captions using the agreed approach.
YOUR INPUT Materials and image or voice authorization when needed.
PUBLISH
Get the content out of the draft folder.
We prepare the finished piece and publish through the agreed channels.
YOUR INPUT Agreed review and account access.
Illustrative production sequenceBefore your first visit · Script → edit → publish
SCRIPT
OPEN What should you ask?
EXPLAIN Options. Preparation. Aftercare.
INVITE Ask our team about your visit.
Production timelineReady to publish
Visuals
Voice
Captions
03 / AFTER PUBLISHING
From a useful post
to a real conversation.
Help more people discover the content, then make it easy for interested viewers to ask about your practice.
Illustrative journey · Alex, a fictional viewer
A / REACH MORE PEOPLE
Give a promising piece more reach.
We select content showing traction for advertising when it fits the strategy. Not every post needs promotion.
YOUR PRACTICE · PUBLISHEDBefore your first visit.♡ Interest & comments
YOUR PRACTICE · SPONSOREDBefore your first visit.The same piece, reaching more people
B / TURN INTEREST INTO A CONVERSATION
A comment is a starting point.
Give someone a way to ask, then keep their inquiry ready for a person to follow up.
AConversation with Alex
Hi Alex! For your first visit, bring your questions about treatment options, preparation, and aftercare. What would you like to know?
I’d like to ask about skin rejuvenation.
A
AlexSkin rejuvenation inquiry
- Source
- Before your first visit · Post
- Status
- Inquiry recorded · Team notified
NEXT ACTIONAnswer Alex’s treatment questions.
The agreed team continues the conversation.
04 / A PLAN FOR YOUR PRACTICE
Less on your
production list.
More of your expertise.
Let's work out what content your practice needs—and how much of the production you want to take off your plate.
Discuss AI Content for Your PracticeOUR FIRST CONVERSATION
01
Your goals and the services you want to focus on.
02
Formats that fit your message and audience.
03
The footage, images, and other materials you already have.
04
Your participation in knowledge sharing, review, and recording.
These choices define the production plan.
INFO