Great care. Inconsistent inquiries.
Referrals bring people in, but it's hard to plan around them. Your online presence isn't yet creating a steady path to your practice.
Give the right people a way to find you.
PROTOCOL GROWTH SYSTEM
Turn disconnected
growth activity into
one operating system.
Connect how people discover your practice, how inquiries are captured, how follow-up happens and how performance is understood.
For healthcare and aesthetic practices.
Reach more
interested people.Keep your inquiries
organized.Give every conversation
a next step.Turn interest
into appointments.
interested people.Keep your inquiries
organized.Give every conversation
a next step.Turn interest
into appointments.
⌕ Search↗ Ads▤ Content
Your inquiry deskTeam connected
J
New interestSearch · Awaiting a response
NewAM
Alex MorganSkin rejuvenation
Inquiry receivedS
Another conversationContent · Considering a visit
In progressTHU1810:00 AM
Alex · Visit
Alex · Visit
STRATEGY FIRST. CONNECTED EXECUTION.
AttractRespondFollow throughUnderstand
01 / YOUR STARTING POINT
Different challenges.
The same need for connection.
You may need a way to attract more interest. Or a better way to turn the interest you already have into conversations and appointments.
More activity. Not enough clarity.
You're investing in marketing, but channels, messages, and follow-up feel disconnected. It's difficult to see where the next step gets lost.
Bring the moving parts together.
THE PROTOCOL GROWTH SYSTEM
Everything behind growth,
connected around your practice.
We build it. We connect it. We operate it. You lead the practice.
Website & conversion
Build the foundation.
A website people can use. Clear service information. Forms and booking paths that make it easy to reach out.
Search, local & demand
Help people find you.
Improve search and local visibility. Structure service information for AI search, and activate advertising according to the strategy.
Capture & follow-up
Carry the conversation forward.
Organize inquiries, notify the right person and keep the history and next action ready for the team.
Protocol Intelligence
Know where to focus.
See what creates interest, where inquiries stop moving and which part of the work deserves attention.
02 / THE CONNECTED JOURNEY
One step should lead
naturally to the next.
From being found to having a place on the calendar.
We connect the moments that move a conversation forward.
MAKE YOUR PRACTICE EASIER TO FINDBe there when
Be there when
interest begins.
Help people discover the services you offer through search, your local presence, or advertising chosen for your practice. The right starting point isn't always an ad.
Aesthetic treatments near me
YOUR PRACTICE
The care they're looking for.
Clear service information. An easy next step.
Explore treatmentsEach person chooses their next step. Human conversations are handled by your practice’s team or Protocol’s team, according to your scope.
PEOPLE CARRY THE CONVERSATION FORWARD
A real conversation.
The right person
to carry it forward.
A first response is just the beginning. Together, we decide who will answer questions, follow up, and help interested people schedule.
Your team, with a clear handoff.
We connect incoming inquiries, initial responses, and internal alerts. Your team continues the conversation and helps the person book.
- New inquiries organized in one place
- A first response and a clear handoff
- Follow-up that supports your team
Your practice's teamInquiry → conversation → next step
IllustrationYour practice's team is notifiedInquiry ready for a personal response
Thoughtful follow-up. A human next step.
PROTOCOL INTELLIGENCE
See where demand begins.
Find what needs attention.
Understand what brings people in, which conversations are progressing and where the team should focus next.
Same reporting period throughout · sample 30 days
Advertising investment$2,400
Website visits1,200
Recorded inquiries60
Search ads36 inquiries
$1,500 advertising · 700 visits
Social ads24 inquiries
$900 advertising · 500 visits
Total: $2,400 · 1,200 visits · 60 inquiries
ILLUSTRATIVE ACTIVITY
● Inquiry 01
- Source identified Search inquiry
- Team notified Assigned for a personal response
- Follow-up task created Conversation needs attention
FOUR LEVELS. ONE CONNECTED SYSTEM.
The scope your practice needs.
Room to grow from there.
Start with the right operating scope. Each level builds on the one before it.
Protocol Follow-Up System
Organize the opportunities you already generate.
View capabilities
WHO IT'S FOR
For practices with existing inquiries that need consistent organization and follow-up.
Your operational foundation
- CRM and pipeline to organize inquiries
- Lead capture from agreed sources
- Core automations and internal notifications
- Follow-up tasks and reminders
- Lead reactivation
- Basic performance dashboard
- Technical administration and system reviews
Protocol Growth
Create demand and connect it to conversion and follow-up.
View capabilities
WHO IT'S FOR
For practices that need acquisition and follow-up working as one system.
Everything in Follow-Up System, plus:
- Website and conversion foundation
- Site SEO and priority search visibility
- Local SEO and Google Business Profile
- AI Search / AEO foundations
- Google and Meta campaign capacity, activated according to strategy
- Conversion landing pages, tracking and attribution
- Remarketing and Protocol Intelligence Essential
Protocol Scale
Expand across more services, campaigns and operational complexity.
View capabilities
WHO IT'S FOR
For practices with more priority services, higher inquiry volume or more complex operations.
Everything in Protocol Growth, plus:
- More priority services and campaign capacity
- Expanded website and landing-page coverage
- Expanded SEO and AI Search / AEO coverage
- Multiple pipelines and advanced lead routing
- Advanced automations and segmented reactivation
- Expanded attribution and call tracking where technically applicable
- Protocol Intelligence Expanded and biweekly strategy meetings
Multi-Location Growth
Coordinate growth across locations, teams and markets.
View capabilities
WHO IT'S FOR
For groups that need coordinated growth and visibility across their locations.
Everything in Protocol Scale, adapted across locations, plus:
- Website and conversion paths by location
- Local SEO and Google Business Profiles by location
- Campaign structure by location or market
- Location-specific landing pages and tracking
- Lead routing across locations and teams
- Cross-location reporting and executive dashboards
- Protocol Intelligence Executive and integration planning
Channels, deliverables and responsibilities follow your priorities and capacity. Advertising spend is separate.
Compare engagement levels ↗OPTIONAL AI CONTENT
Your expertise.
Our production system.
We plan, script, produce and publish content around your knowledge. You review accuracy and authorize image or voice use when needed.
Add content production to your engagement, or work with Protocol on content alone.
Explore AI Content and real examples ↗YOUR PROFESSIONAL KNOWLEDGEOne question.
One question.
A useful piece of content.
- 01 Topic
- 02 Script
- 03 Video
- 04 Published piece
Illustrative production sequence
CLEAR FROM THE BEGINNING
A defined scope.
Clear responsibilities.
Know what Protocol operates, what your practice contributes and what costs separately before work begins.
Work with an accountable team.
Protocol executes and manages the contracted work. Your practice provides information, reviews what needs approval and handles inquiries when that responsibility belongs to your team.
Protocol's sales support is part of the service only when expressly included.
Understand the investment.
Advertising spend is separate. Applicable platform and communication costs are identified in the proposal. Custom development and integrations require their own scope.
Engagements begin with a defined initial commitment. The term and continuation or cancellation conditions are explained before work begins.
REQUEST A GROWTH SYSTEM REVIEW
Tell us where
growth feels stuck.
Start with a 30-minute conversation about your business and where we can help.
01 Understand your practice→Prepare your proposal→02 Explain it together
Request a Growth System Review ↗